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[Chinese shoes Network - Brand Dynamics] no matter how local Chinese sports brand Fengeng London Olympics, had to admit that the protagonist of the London Olympics or Nike and Adidas. The two companies control the world's top sports resources. In the past 2011, Chinese market are Adidas, Nike contributed 10% of revenue. London Olympics, Adidas sponsored the Chinese men's soccer team, Chinese men's volleyball team, the Chinese taekwondo team of men and women, Chinese men fencing team, Chinese boxing, the Chinese judo team of men and women and other 13 sports teams. Nike is sponsoring the Chinese national basketball team, weightlifting team, wrestling team, track and field team, tennis team, archery and beach volleyball team and other teams seven sports teams. In addition, Nike also has Liu Xiang, Li and other star athletes. Layout tier China's domestic sports brand sales decline and high inventory withstand challenges, Adidas's sales have been on the rise. 2012 first quarter, Adidas global sales growth of 14% in China grew by 26%. Although the second quarter and semi-annual report to be released until August, highly Skyline managing director of Adidas Greater China in the media roundtable, said this month that the data is still optimistic, he cited an example, is that they sponsored the Spanish team win in the European Cup. This time the London Olympics, Adidas UK company became an official sponsor of the London Olympic level and, therefore, more activities and sponsorship by Adidas for the British company, China Area Activities in the direct sponsorship of the relatively small number of but this does not mean that Chinese companies Adidas "limited resources" this year. Adidas Chinese companies in the message, told reporters that they support and sponsorship of some of China's sports teams and athletes. Such as boxer Zou Shiming and taekwondo, the defending champion - they had hoped to win the championship again, and in addition, Adidas also sponsors the Chinese na jordans for sale tional volleyball team and other sports teams, which are to be carried out Olympic marketing. In addition, in order to meet the Olympic Games and the Chinese Year of the Dragon, Adidas launched the Julong ring activities. The biggest purpose of this activity is to hope that Adi influence to cover a larger area, whether it is first-tier cities, second-tier cities, third-tier cities are expected to cover Adi place. According to Adidas "Gateway 2015 strategy" planning, Adidas Chinese company to look into the second and third tier cities in China. In their 2012 plan, they will open 600 new stores, and now the focus is on second and third tier cities, the future will be more concerned about the smaller lower-tier cities, mainly in the west. London Olympics this year, compared to Nike sponsored the popular Chinese basketball tournament, Chinese tennis and Chinese track and field team, Adidas sponsored team seems to have a niche, in addition to Chinese football and Chinese Volleyball slightly hot, the rest are relatively "unpopular" . However, the high Skyline denied the "small minority" this statement:. "In fact, this view more subjective, because each person's preferences are different, you like fencing, he likes boxing, various competitions both lovers we are A very comprehensive sporting goods company, in 26 major events in the Olympic Games, 25 events have our product lines and services. Now the only one we have no way to provide goods and services is equestrian, because we have no way of production horses. " Star Tactical Sports Insiders have a comparison, Adidas and more willing to spend money on large-scale events and activities, and Nike, is more like sponsoring sports stars - is worth mentioning is that Nike explore potential newcomers on always unique vision. Many famous athletes, at a young age, it has been signed Nike. For example, now the New York Knicks Jeremy Lin fire very moment, back in August 2010, Nike (Taiwan) and the company is still sitting "back se cheap air jordans at" Jeremy Lin signed a three-year contract, this contract performance to the second In time, Jeremy Lin in the NBA rising. Although Nike also set objective assessment criteria, but to specifically describe Nike's selection criteria, but it is very difficult. Nike will ever feel this choice is described as - "very grassroots selection." Nike sports marketing department head of mining potential athletes, they usually will focus on tracking objects are Athletics, Football Association and other sports associations and sports focused schools. Many members of this team are specialized background in sports. Such as mining, Marketing Director Liu Xiang Li Tong, Nike in 1981 and he is the first athlete signed in China. Liu Xiang Li Tong at age 18, eyeing him, and predicted that he will be successful. In his recommendation, after Nike, field trips, signed Liu Xiang, it spent only 300,000 a year, and in the next few years, to provide him with specialized services, playing the role of broker in half. Athens Olympics, Liu Xiang of China took the first piece of men's 110 meters hurdles gold medal. Nike and Li's become attached to you sooner. Back in 1997, Nike sponsored Li; five years later, Li retired for two years to go to college, only to terminate the contract. reinstated after Li Na, Li Na Nike and quickly signed up. Adidas told us they choose to invest in and select star requirements. High Skyline says it will observe a tournament in China is not a widespread concern of consumers is not Adi target customers, if consumers are very popular sporting event, they will invest with the current focus to do some comparison, If the comparison, I felt the investment is worth it, we will consider the next step. Next, Adidas mainly observe the individual, team or event, it is not consistent with their brand or brand in line with the direction of future development. If the matching words, Adidas will make the evaluation system and evaluation according to the criteria brought this athl foamposites for cheap ete, or sponsor the sports teams, or sponsorship decisions throughout the game, and this decision is the integration of the annual plan. High Skyline said, before investing, to conduct a feasibility study is also very critical. Such as sponsoring sports marketing, it requires you to have in-depth analysis of the team, observing their recent performance, observe their team morale. Even individual players may also become a risk factor for the team. Also, the trend observed over a period of time the team performance. These key points should be considered. In some cases, to consider the issue but also focus on the long-term, such as sponsoring a team event, it is not focused short-term interests. (Chinese shoes Network - the most authoritative and most professional Footwear News)four of the annual National Games Wushu competition after four days of fierce competition after finally came to an end, as with the previous games, every game thrilling are accompanied by veteran and rookie of the strong crown Gong retreat. In the games the most gold three men's gold medal battle on behalf of the Sichuan team played the young Liu Wenlong all the way through, in successive victory over Henan and the Shanghai Games champion Reggie high Shaanxi master Zhang Kun, become the national champions 75KG. The other two men's 60KG and 90KG gold medals, was Henan star Kong Hongxing and Shaanxi veteran Xu Jiaheng in the bag. it is worth mentioning that, in addition to Kong Hongxing successfully keep the first half preliminaries Championship medals, 75KG and 90KG champion can be said to be easy to master, teenager Liu Wenlong turned the debut can be said to be rewritten created by Shaanxi ace Zhang Kun 75KG Dynasty, while the veteran Xu BA Jiaheng won again shows a gas on behalf of the king A good sword remains always sharp. Below we will introduce you for the National Games of the three men's individual level champion. 60KG overlord - "Sparkling Red Star" hole et al Kong Hongxing seems to have w Cheap foamposites for sale on the championship long ago. From 2014 April to the national championship, Kong Hongxing became the first domestic level overlord, has won the Inchon Asian Games champion, 15 national championship and championship and the world championship, but this one is not easy games gold medal is the hole et al. (aka Henan player Kong Hongxing ) before the tournament last year, Kong Hongxing in the team practice training in the knee injury, internal and external ligament strain, meniscus badly damaged. In order to ensure that the second half of this year, the National Games and championship qualification, plaster in hole et al the first half of last year's championship, but due to serious injuries, Kong Hongxing in the hard won the first victory to strategically gave up the next game. In the eve of the championship, his injury is still not optimistic, but once again gave up the championship competition, and then the world cup also regret the withdrawal. Dormant for more than a year, Kong Hongxing is in full swing for the four year session of the National Games to prepare. (Kong Hongxing won in this national games, right as teacher Liu Haike) in the first half of this year the National Games, hole et al announced the return of the king, singing all the way to win 60KG championship and in the preliminaries, he expectantly want to harvest their dream all the gold medal, this road has opened a lot of "look at fiercely as a tiger does" teenager. Zhejiang's Chen Hongru is tough and courageous, and Hebei's Wang Xuetao plays fiercely, and Li Mengfan of Xinjiang shows great competitiveness. And even so, Kong Hongxing is not disappointed, and its very professional style of play, once again flashing the National Games, smooth and robust combination of boxing legs, skillfully skilled gorgeous wrestling. "At last I have made a dream."!" Returned Kong Hongxing once again stood on the top of this level, but by the National Games gold medal, hole et al also achieved personal Sanda career., the de jordans on sale online signer brand from New York, Tim Coppens's name has always been reminiscent of luxury sports equipment. In the spring of this year, Tim Coppens brought a whole new nylon functional backpack. From the photos released by the current brand, the backpack presents a mixed aesthetic form, wrapped in nylon and leather, with a sense of outdoor functionality and a youthful fashion. In order to give those who love placing electronic products in the backpack of the tide is more safe and convenient use of the friends of the sense of a single product brand in the inner bag added cushion and sandwich, and backpack straps arranged at both sides can also meet the needs of the family firm climbing package. Everyone you like may refer to the following sales information. single product information: price: 986.71 euros brand Tim Coppens luxury sports equipment backpackfollowing the previously exposed beige Nike Sportswear's Aloha Pack, today we are ushered in a wave of dark blue Aloha Pack. this series includes Air Max 1, Air Pegasus 83, and Roshe One three. same shoes with the same pattern of printing, supplemented by dark blue color, and what kind of spark will be wiped out? Under the Opening Ceremony Kenzo since the two founders and designer Humberto Leon Carol Lim changes, shows down the design of the younger, and the most exciting thing is to work with Vans by different injection shoes, and came to the 2013 spring and summer, the series with a new "Clouded Leopard" the concept of Vans Authentic and Classic Slip-On show in two kinds of shoes, two kinds of shoes each provide three different colors, in addition to the green, orange / yellow / Black / blue and black color, and soon in the Kenzo shop and online as well as various well-known boutique stores such as Opening and Ceremony chose to sell Lane Crawford sold.fragment design x Nike SB joint shoes first exposure 2013-12-08 23:36:23 Hiroshi Fujiwara main reason of the & nbsp; fragment design recently work together & nb jordans on sale mens sp; Nike's skateboarding Extension Nike SB, launched a joint footwear. 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BABOCHKA x Saucony joint series available information 2014-09-11 14:49:31 This season Saucony brand Babochka from Russia and joint efforts for its classic shoes Jazz O and Shadow 6000 as a design blueprint, full of rich flavor of the blue ocean upper main color, create a new image, more noteworthy is the designer deliberately Jazz O shoes who painted a number of portraits of well-known fashion, in order to echo the "Vogue-Fashion's Night Out" fashion event upcoming events, recently learned that this series is expected to take the lead in Russia sale, then will visit Europe and other regions. & nbsp; Howard 3 "TRON" customized version adidas adiPower tushang 2013-12-08 22:58:24 In adidas adiPower Howard 3 custom shoes modeled products and rare, and today we bring this double by Brian Villanueva & nbsp for you; a customized version of adidas adiPower Howard 3 "TRON" is the great highlights in shoes followed by adding a USB interface, science and technology doubled.A full exposure Air Jordan 9 "Kilroy Pack" Johnny Kilroy suit before 2013-12-08 22:32:58 We have to introduce the Jordan Brand based on the story of Johnny Kilroy introduced the Air Jordan 9 "Kilroy Pack", although kit All Air Jordan 9 are introduced for everyone, but all the pictures of shoes together is the first time we saw a total of six colors will have listed, Imagine will gather together all of the six is ??a very a good choice. 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However there will also be many people that say yes to the shoes, they show great like to such shoes, which gain the shoes high name. They consider the red leather which can be soft that applied inside the upper area. Also you can see more pictures of the shoes in our free runs online. I like this article,and it's from M998CSB released a new color shoes New Balance, "Made in USA" to continue to expand the territory. As part of a "Connoisseur Summmer" series, M998CSB with grayish brown leather uppers as material, collocation teal and side toe, tongue is red, white and blue exquisite embroidery marked brand. There are more perfect details, including with color and 3M shoes, toe cap and heel of the reflective logo. Does the new color scheme give the impression of a recently launched shoe king 1300JP? To buy 1300JP Pakistan play are not discouraged, American 998 can still catch your heart! -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! we'll find you a super girl on the mobile phone is out of the water should be how to deal with! explains the patented shoe making technology in hot shoes, and how many do you know? : Resurrection?! 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In the winter quarter of this year, in addition to a series of sports apparel brand, also launched a new Gym Easy Trainer II, produced by the body of the shoe and mixed streamlined mesh material, the side with Porsche Design and Adidas three classic signs that cooperation and design identity, taken from the bottom material to dance shoes not only constitute a unique the appearance, also enhanced the flexibility of the shoes. 0.jpg (284.52 KB, download times: 0) download attachment save to album 2014-8-12 upload at 14:06 1.jpg (328.49 KB, download times: 0) download attachment save to album 2014-8-12 upload at 14:06Sports players look forward to the new REEBOK shoes can protect the little giant toes 2006-11-27 11:30:24 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: Sina] Print & nbsp; Close & nbsp; & nbsp; & nbsp; in the day before the Rockets and Grizzlies games, the Chinese giant Yao Ming finally small players in the season after a lapse of more than one wearing a new signature basketball shoes, toe injuries last season due to the Little Giant has been a great influence, small parties concerned Giant toe injury will also look at whether their feet are sneakers cause injury, leading sponsors REEBOK company has been greatly questioned and drew attention to the Giants last season, small feet and did not wear specifically for them design of new basketball shoes, but wore an ordinary basketball shoe, REEBOK emphasis on the little giant is subject to criticism from various circles. The focus this year to start a new season and a small giant feet sneakers are parties concerned, and finally put on a pair of small giant RE in the 26th game with the Grizzlies EBOK new basketball shoes, and outstanding performance in the game, although the company has not been REEBOK official introduction of the new shoes, but the shoe body side can still see a little giant of signature, hope this pair of new basketball shoes at the same time protecting the little giant toe can help him have a better performance in the new season. Related news